In the modern world, mobile usage has surpassed the use of desktops and laptops. For the success of any business, it is always important to provide customers with a very positive user experience. The usage of mobile phones has increased a lot in recent years but the basic principle stays the same. If your website does not improve your customers they are unlikely to stick around. This is why Web Responsiveness is an important matter so much.
What are mobile-responsive websites?
Mobile-responsive websites are those that are created in such a way that image content and the overall layout and display can be viewed in the same manner irrespective of the type of device the site is viewed in. When a website has a mobile-responsive layout, whether a user visits it on a desktop or on a mobile phone, the experience is going to be a consistent one.
Even when a website is viewed on the smaller screen of a mobile phone, the content of the web pages is scaled to fit accordingly – to ensure that the text and images are not cropped out or tough to see.
With a mobile-responsive design, users do not have to scroll through to view pages to get the information that they required and do not have to face problems like the non-alignment of images or having to go through jumbled texts. It can be easier for users to use your website seamlessly and smoothly.
Why Mobile-responsive Websites are more important than ever before?
These are some of the important reasons why you should focus on having a mobile-responsive website now than later:
Growth in the number of mobile users
It can be surprising to see that many businesses are yet to make their websites mobile-responsive, even after the obvious transition of so many people to mobile phones from desktops and laptops when it comes to making search queries for products and services.
With online behavioral pattern studies, it can easily be understood that portable devices are not only being used for casual browsing off social media platforms but for research and purchase as well. This is exactly the reason why you need to make a website that is adaptable to the screen size of each user’s device to ensure a consistent view of content and information. It is important to remember that your website often becomes the first point of contact with customers and it must instill trust and confidence in them right from the outset. Naturally, it must be responsive and have the best kind of design.
It is often due to frustration that visitors bounce from your website prematurely and conduct searches elsewhere – often at the website of your business competitors.
According to Google, 61% of users are not likely to return to a mobile website that they have problems in accessing. As many as 40% of users will visit the website of a competitor instead.
Search Engine Optimization
Around 60% of searches on Google are carried out on mobile phones. That makes it even more important for your website to be found easily on mobile devices. Google always wants to provide its users with the best search results for their queries and it prefers the best websites that can provide users with very satisfying sessions.
Mobile-responsive websites have just one URL, which makes it more convenient for Google bots to crawl those sites and all the content therein, thereby boosting the chances of higher page ranking for those websites.
Page loading speed
These days, customers are an impatient lot and even a second delay in page loading time can lead to a reduction of 7% in conversions.
According to Google standards, a whole page of a website must load in less than 2 seconds on mobile phones. This can be achieved with a mobile-responsive design, although it must be remembered that the same speed cannot be achieved on a desktop.
Increased social media usage and blogging
These days, most businesses out there incorporate some kind of social media and content marketing into their marketing strategy for driving traffic to their websites. This boom in blogging and social media indicates that more customers are now engaging with website content through mobile devices.
When mobile visitors arrive on a website that is tough to navigate and have problems reading the content in there, they leave. These unnecessary bounces can be avoided with a mobile-responsive design and users can get an enjoyable experience while browsing a website, which maximizes the chances for their return in the future.
Reduced need for website maintenance and lower costs
When you get your website mobile-responsive, you can reduce maintenance costs as compared to operating two versions of the same website. The expense can be relatively high in the beginning. But the reduced maintenance cost for two isolated websites actually adds up in the long run. It also takes less time to set up. You can maintain one mobile-responsive site more easily than maintaining two versions of the same. It can leave you with more free time to dedicate to other essential aspects of your business. You can also provide customers with tailored location-based offers and deals to drive more traffic to your site pages.
You must have understood that if you want to provide your potential customers with a positive experience with your business, a mobile-responsive design is a necessity. With a responsive design, you can provide all your visitors with a consistent experience, irrespective of the type of device that they used, to come to your website.
Thus it can be widely understood why mobile-responsive websites are so important for the growth of any business today. If you have not still optimized your website for the smaller screens of mobile phones, do it now! It is one of the best things that you need to do right now and you can thank us later.
At one time, it was enough to build a website and get relaxed that you have done your job. Not anymore! You have to make your website mobile-responsive – to ensure that the user experience is seamless on desktop as well as mobile phones for potential customers out there.
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