Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site.
We don’t want to get into the whole existentialist thing, but if people can’t find you in search engine results one could argue you don’t really exist.
It doesn’t matter if you (or we) have built the best looking website anyone has ever seen. Because if it doesn’t show up on Google, Bing,Yahoo or any other search engine, hardly anybody is ever going to see it.
That’s where the art of web design meets the science of search engine optimisation. By getting the right keywords into both your copy and your code, we’ll make sure your site gets the attention it deserves.
Paid Searches or SEO Campaign?
Google has 90% of the marketplace except in China, Russia, Korea, and the Czech Republic.
Keep in mind the top 2 organic spots get about 88% of the clicks on a search page.
The ads on the top and side get about 12% of the clicks.
The organic search spending last year was about 1.5 Billion dollars to get to the top spot.
The paid ads that are only receiving 12% of the clicks had spending last year of about 18 billion dollars.
We’re experts in making sure search engines don’t have to look too hard to find you, and it’s all part of the service.
How did you find out about Friendly Design, by the way?