AdWords Info

Please provide as much information as possible about your AdWords campaign. This will help us gather the essential details needed to create a customized and effective strategy. The fields are optional, so feel free to skip any that do not apply to you or if you are unsure of the answer.

Business & Campaign Goals

1. What is the primary goal of this campaign? (e.g., lead generation, sales, brand awareness, website traffic, etc.)

2. What is your target audience? (e.g., demographics, location, interests, behaviors, etc.)

3. What is your monthly or campaign budget?

4. Are there any specific times or days you want the ads to run?

Target Audience

5. Who is your ideal customer? (e.g., age, gender, income level, job title, etc.)

6. What geographic locations do you want to target? (e.g., specific cities, regions, countries, etc.)

7. Are there any audience exclusions? (e.g., competitors, irrelevant demographics, etc.)

Products/Services

8. What products or services are you promoting?

9. What are the unique selling points (USPs) of your offerings?

10. Are there any specific features or benefits you want to highlight?

11. Do you have different pricing tiers or promotions to advertise?

Competitors

12. Who are your main competitors?

13. Are there any competitors you want to target or avoid in your ads?

14. How do you differentiate yourself from competitors?

Keywords & Messaging

15. What keywords or phrases do you think your target audience is searching for?

16. Are there any negative keywords you want to exclude?

17. What tone or messaging style resonates with your audience? (e.g., professional, casual, urgent, etc.)

18. Do you have any existing ad copy or taglines you want to use?

19. Landing Pages & Conversion Tracking

20. What landing pages will the ads direct to?

21. Are there specific calls-to-action (CTAs) you want to include?

22. Do you have conversion tracking set up? If not, can we set it up together?

23. What constitutes a conversion for your business? (e.g., form submission, purchase, phone call, etc.)

Past Campaigns

24. Are there any past campaigns or strategies you’d like to replicate or avoid?

Legal & Compliance

25. Are there any legal or compliance requirements for your industry? (e.g., healthcare, finance, etc.)

26. Do you need to include disclaimers or specific language in your ads?

Reporting & Communication

27. What is your preferred method of communication? (e.g., email, phone, meetings, etc.)

28. Who is the main point of contact for this campaign?

Additional Notes

29. Is there anything else we should know about your business or this campaign?

Business & Campaign Goals

Target Audience

Products/Services

Competitors

Keywords & Messaging

19. Landing Pages & Conversion Tracking

Past Campaigns

Legal & Compliance

Reporting & Communication

Additional Notes

Main Services

Recent Work

Testimonials

Marius Dobre

Emma Burcusel